When a woman is empowered, women are empowered. Each new achievement reinforces us all.

E-business Enterprise Learning

We are encouraging and training women to utilise e-business solutions to improve their business

The Women’s Organisation has been supported by the EU Lifelong Learning Programme to develop the E-Business Enterprise Learning Project. This learning resource supports women-led small businesses and encourages them to be more innovative, competitive in e-business activities - using information and communication technologies, internally and externally, to support their business processes.

We are working to encourage and support:

  • More women entrepreneurs and get more women, creating & growing small businesses
  • More competitive, innovative and productive women-led small businesses.
  • A quality, relevant enterprise learning programme for women to help them tackle current economic and technology challenges.

By improving their ICT capability and increasing e-business activities, we aim to make the women we work with better able to contribute to an innovative and competitive economy.

The E-Business Enterprise Learning Project for Women is part of a partnership working across Europe, including The Women’s Organisation in the UK, Kemmy Business School at the University of Limerick, Ireland, the European Centre for Women and Technology (ECWT) in Norway and the Human Development Resource Centre (HRDC), in Slovenia.

Together, the partners have undertaken research into the needs of women entrepreneurs across Europe and developed a learning programme to meet these needs, including marketing using online resources and social media, and financial planning.

Find out more about the project below including:

 

 

 

 

 

What is the E-BEL project?

The E-BEL project secured funding from the EU Lifelong Learning Programme in September 2011 to develop learning resources to support women-led small businesses to be more innovative, competitive and increase their e-business activities, where e-business is the productive use of information and communication technologies to support business processes – internal and external.

 
 

This was achieved by supporting women to create and grow small businesses by providing a quality, relevant enterprise learning programme for women that would help them tackle current economic and technology challenges.  The project’s activities focussed on improving women entrepreneurs’ ICT capability and increasing their e-business activities so that they would be better able to contribute to an innovative and competitive economy.

 

 

Together, E-BEL partners have undertaken research into the ICT needs of women entrepreneurs across Europe and developed a learning programme to meet these needs in the areas of marketing by improved use of online resources and social media, and financial planning.                                                 

The E-BEL learning programme was piloted by three of the four partners in Ireland, Slovenia and UK. 

 

Kaj je projekt E-BEL?

Za razvoj usposabljanja, ki nudi podporo za ženskam pri vodenju malih podjetij, za izboljšanje njihove inovativnosti in konkurenčnosti ter povečanje aktivnosti na področju e-poslovanja (učinkovite uporabe informacijskih in komunikacijskih tehnologij za podporo poslovnim procesom – notranjim in zunanjim) smo s projektom E-BEL v septembru 2011pridobili sredstva iz evropskega programa Vseživljenjsko učenje.

 

Podporo ženskam podjetnicam pri ustanavljanju in razvoju/rasti malih podjetij smo zagotavljali z izvajanjem kakovostnega usposabljanja, ki jim je v pomoč pri premagovanju aktualnih gospodarskih in tehnoloških izzivov. Aktivnosti projekta so bile osredotočene na izboljšanje njihovih IKT zmogljivosti in povečanje aktivnosti na področju e-poslovanja za boljši prispevek k inovativnemu in konkurenčnemu gospodarstvu.

 

 

Partnerji projekta E-BEL smo izvedli raziskavo o potrebah podjetnic v Evropi in razvili usposabljanje, ki odgovarja na prepoznane potrebe: marketing z uporabo spletnih virov in družbenih medijev ter finančno načrtovanje.

 

Program usposabljanja e-bel so trije od štirih partnerjev izvajali v pilotni obliki na Irskem, v Sloveniji in Veliki Britaniji. 

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The E-BEL Partnership

The E-BEL partnership comprised of organisations who are experts in the fields of women’s enterprise, learning development, policy influencing and EU project working. Following the success of the project one partner commented “This partnership is one of the best I ever cooperate in” and the feeling was echoed by the group as testament to the strong bonds developed and successful collaboration. 

There are four partners:

• The Women’s Organisation, UK (The WO)

• Kemmy Business School, University of Limerick (KBS)

• Economic Institute of Maribor, Human Development Resource Centre (HRDC), Slovenia

• European Centre for Women and Technology, Norway (ECWT)

 

Partner Information and Project Roles: 

 

The Women's Organisation has significant experience in public and EU project management and is recognised as a quality provider of economic development services to women. We deliver a comprehensive of gender specific training and advice services that successfully support women to participate lifelong learning opportunities on their journey through education, work, business start-up & development.

The Women's Organisation's role in the project was to provide effective strategic leadership and project management to ensure that it is implemented successfully acting as a central hub for all contracting and reporting requirements, with responsibility for the management of the consortium including financial and activity monitoring arrangements. This was done by communicating and meeting with partners to agree roles, responsibilities, action plans, budgets, reporting and payment procedures early in the project. Agreed plans and reporting procedures were produced and shared with all partners to ensure common understanding and approaches to project implementation throughout its lifetime.  Reporting templates and schedule for reporting was agreeing at the outset of the project and monitored against our agreed project plan (see Annexes).  This coordinating role ensured that work plans progressed as agreed. The WO had lead responsibility for project management as well as piloting of the new learning programme and participating in evaluation and dissemination activities.

 

 

The Kemmy Business School (KBS), University of Limerick, is a dynamic and innovative business school with a reputation for providing first class business education. It has considerable experience in designing innovative and flexible study and learning programmes to meet the needs of target groups and sectors. KBS has worked in the area of women owned enterprises, with particular competencies in areas of strategy development managing finances and the adoption of ICT in SMEs. This work provides a comprehensive understanding of the issues and challenges faced by women creating and developing businesses.

Complementing its taught programmes, KBS proactively develops research expertise & outputs, participating in a number of EU and international networks, e.g. European Networks on Industrial Policy (EUNIP) & INTEREPID, a network of 9 international universities.  

KBS had primary responsibility for the design, management and quality assurance of research undertaken within the project. The research reviewed the training needs of women entrepreneurs, explored best practices and recommended how existing materials can best be adapted to meet identified needs. KBS also piloted the learning programmes and undertook dissemination activities locally (see section 5 below), regionally and via academic publications, conference papers and its network of development agencies. KBS work provided the evidence-base for the partners’ robust decision making in developing the E-BEL learning model.

 

Human Resource Development Centre (HRDC) promotes and co-finances the development of new and innovative training programmes for adults, adapted to the actual needs of companies identified by training needs analysis. HRDC has delivered various projects in order to increase employment, develop the local labour market and improve employee's competitiveness and the regional economy. HRDC is a key provider in the field of regional development and human resources development in Slovenia. It also has expertise engaging discriminated and underrepresented groups in the labour market, and promoting equal access to lifelong learning and labour market opportunities.

HRDC had lead responsibility for the testing of the E-BEL learning programme with women entrepreneurs. They delivered pilot training programmes to groups of women entrepreneurs in Slovenia, and participated in training and capacity building activities for enterprise promoters & trainers. Dissemination activities included publishing short articles about the project topics on its web site and in local media and direct promotion of the project to key national and regional stakeholders.

HRDC also contributed to evaluation activities, hosted and participated at transnational meetings organised by other partners.

 

The European Centre for Women and Technology (ECWT) is a European multi-stakeholder partnership representing high-level expertise in women and technology development from business, government, academia and non-profit sectors and supporting regional innovation through leveraging resources, research, best practices and services. ECWT was established in 2008 by the International Taskforce for Women and ICTs (ITF).

ECWT is a European non-profit organization registered under Norwegian law. It functions as the European Regional Point of Contact (R-POC), one of the Ten Regional Centres presently being established around the world, which together constitute Global Women and Technology (GWT).

ECWT brought international and diverse networks to the project, drawing from its membership of over 116 organisations internationally and extending the reach of the project results and profile of each of the partners. 

 

V okviru projekta E-BEL je bilo vzpostavljeno partnerstvo, ki deluje na območju Evrope. Sestavljajo ga štirje partnerji:

• The Women’s Organisation, Velika Britanija (The WO)

• Kemmy Business School, University of Limerick (KBS)

• Economic Institute of Maribor, Human Resource Development Centre, Slovenija (HRDC)

• European Centre for Women and Technology, Norveška (ECWT)

Partnerstvo sestavljajo strokovne organizacije na področju ženskega podjetništva, razvoja usposabljanj, vplivanja na oblikovanje politik in vodenja mednarodnih projektov. 

Po uspehu projekta je eden izmed partnerjev komentiral “To partnerstvo je eno izmed boljših, v katerih sem kdarkoli sodeloval”. Tak občutek so imeli tudi ostali partnerji, saj so bile v partnerstvu razvite močne vezi ter uspešno sodelovanje.

 

Informacije o partnerjih in njihove vloge na projektu:

 

The Women's Organisation ima bogate izkušnje na področju vodenja javnih in EU projektov ter je priznana kot kakovosten ponudnik ekonomskih/gospodarskih razvojnih storitev za ženske. Izvajamo celovita izobraževanja, prilagojena potrebam posameznega spola in svetovalne storitve, ki uspešno spodbujajo ženske pri vključevanju v vseživljenjsko učenje in na njihovi poti skozi izobraževanje, delo, ustanavljanje podjetij in razvoj.

Vloga The Women's Organisation v okviru projekta je bila zagotavljati učinkovito strateško vodenje projekta, nadzor nad uspešnim izvajanjem aktivnosti, delovanje kot povezovalni partner pri izpolnjevanju zahtev naročnikov in poročanja ter odgovornost za vodenje konzorcija, vključno s dogovori na področju spremljanja aktivnosti in finančno vodenje. To jim je uspelo že v začetni fazi projekta s pomočjo komuniciranja in sestankov s partnerji, kjer so dogovorili vloge, odgovornosti, akcijske načrte, proračune in postopke poročanja ter plačilne postopke. Dogovorjeni načrti in postopki poročanja so bili izdelani in deljeni z vsemi partnerji z namenom, da se zagotovi enotno razumevanje in pristopi k izvedbi projekta v njegovi celotni življenjski dobi. Predloge in časovni načrt za poročanje so bili dogovorjeni med partnerji na začetku projekta ter spremljani v skladu z dogovorjenim načrtom projekta (glej priloge). The WO je z usklajevanjem poskrbela, da je delo potekalo in napredovalo kot je bilo dogovorjeno. The WO je bila odgovorna za vodenje projekta kot tudi za pilotno izvedbo novega programa usposabljanja in sodelovanje pri aktivnostih evalvacije in razširjanja rezultatov.

 

The Kemmy Business School (KBS), University of Limerick je dinamična in inovativna poslovna šola, poznana po zagotavljanju prvovrstne izobrazbe na področju poslovanja. KBS ima veliko izkušenj pri oblikovanju inovativnih in prilagodljivih učnih programov, ki zadovoljujejo potrebe ciljnih skupin in sektorjev.  KBS deluje na področju ženskega podjetništva, s posebnimi kompetencami na področju razvoja strategije upravljanja financ in vključevanja IKT v MSP. To zagotavlja celovito razumevanje problemov in izzivov, s katerimi se soočajo ženske, ki ustanavljajo in razvijajo svoja podjetja. 

KBS svoje učne programe dopolnjuje tudi s proaktivnim razvijanjem strokovnega znanja ter raznih učinkov, sodeluje v številnih EU in mednarodnih mrežah, npr. v Evropski mreži za industrijsko politiko (European Networks on Industrial Policy _EUNIP) in v INTEREPID (mreži 9 mednarodnih univerz).

Odgovornost KBS v projektu je bila skrb za oblikovanje, vodenje in zagotavljanje kakovostne raziskave, s katero je preučevala potrebe po usposabljanjih za ženske podjetnice, raziskovala dobre prakse in pripravila priporočila, kako se lahko obstoječi materiali najbolje prilagodijo, da bodo zadostili ugotovljenim potrebam. 

KBS je tudi pilotno izvajala programe usposabljanja in bila odgovorna za aktivnosti razširjanja na lokalni ravni (glej točko 5 spodaj), regionalno in preko akademskih publikacij, konferenčnih dokumentov in svoje mreže razvojnih agencij. Delo, ki ga je opravila KBS, je služilo kot osnova za sprejemanje odločitev partnerjev v zvezi z razvojem programa usposabljanja E-BEL. 

 

Human Resource Development Centre (HRDC) / eim, Center razvoja človeških virov (CRČV) spodbuja in sofinancira razvoj novih in inovativnih programov usposabljanja za odrasle, ki so prilagojena dejanskim potrebam podjetij, ugotovljenih s pomočjo analize potreb po usposabljanjih.

CRČV izvaja projekte za povečanje zaposljivosti, razvoja lokalnega trga dela in izboljšanja konkurenčnosti zaposlenih ter regionalnega gospodarstva. CRČV je ključni ponudnik/akter na področju regionalnega razvoja in razvoja človeških virov v Sloveniji. Prav tako ima izkušnje pri vključevanju prikrajšanih in slabo zastopanih/ranljivih skupin na trgu dela ter pri spodbujanju enakopravnega dostopa do vseživljenjskega učenja ter do možnosti, ki jih ponuja trg dela. 

V okviru projekta je bil CRČV odgovoren za preizkušanje programa usposabljanja za ženske podjetnice E-BEL.  Izvedel je pilotno usposabljanja za ženske podjetnice v Sloveniji in sodeloval pri aktivnostih razvoja usposabljanja ter krepitve zmogljivosti za promotorje podjetništva in mentorje. Aktivnosti ozaveščanja/razširjanja rezultatov so vključevale objavljanje kratkih člankov o projektni vsebini na svoji spletni strani in v lokalnih medijih ter neposredno promocijo projekta ključnim nacionalnim in lokalnim deležnikom.

CRČV je prispeval tudi pri aktivnostih evalvacije / vrednotenja, gostil mednarodni sestanek ter se udeleževal ostalih mednarodnih sestankov, organiziranih s strani partnerjev. 

 

The European Centre for Women and Technology (ECWT) je evropsko partnerstvo sestavljeno iz deležnikov, ki predstavlja visoko raven strokovnega znanja na področju razvoja žensk podjetnic in tehnologije iz od privatnega, profitnega do javnega sektorja in akademske sfere ter podpira regionalne inovacije s finančnimi spodbudami, raziskavami, dobrimi praksami in storitvami.   

ECWT je leta 2008 ustanovil International Taskforce for Women and ICTs (ITF)/Mednarodna projektna skupine za ženske in IKT.

ECWT je evropska neprofitna organizacija, registrirana v skladu z norveško zakonodajo. Deluje kot European Regional Point of Contact (R-POC) /Evropska regionalna kontaktna točka – eno izmed  desetih regionalnih središč ustanovljenih po svetu, ki skupaj tvorijo Global Women and Technology (GWT)/Globalne ženske in tehnologija.

ECWT je pripeljala mednarodne in raznolike mreže v projekt, katere je pridobila s pomočjo 116 članic po svetu ter tako  pomagala pri širšem dosegu projektnih rezultatov ter prepoznavnosti partnerjev.

 

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The aims of the E-BEL project were:

Aim 1: Create an EU learning partnership

We achieved this by:

 

a. sharing expertise & experiences, informing programme development and ensuring transferability.

b. ensuring effective & compliant project implementation.

c. contributing to & learning from project evaluation and dissemination activities.

 

Conclusions: Aim 1

The E-BEL project enabled a strong partnership of organisations across Europe to be established and developed, with relationships built that continue to be in place after the formal end of the project.

 

The project was managed effectively and in accordance with National Agency requirements.  EU project leadership skills have been further strengthened.

Extensive learning and sharing of expertise, contacts 

and resources took place resulting in improvements in each of the partner organisations offer to women entrepreneurs and those that support them.  The partners are now exploring opportunities to build on the work undertaken as part of the E-BEL project and anticipate submitting a proposal to the Erasmus+ programme when the call in opened (expected January 2014).

 

Aim 2. Undertake research

We achieved this by:

a. undertaking a needs analysis of women creating and developing small businesses in the partner countries.

b. identifying and reviewing e-business learning resource best practices.

c. recommending how to best meet identified needs to inform the development of the innovative learning model for women entrepreneurs.

 

 

Conclusions: Aim 2

 

The E-BEL project has benefitted from having research expertise within the consortium ensuring robust, credible findings have underpinned the development of the learning model. 

The combination of partners working in different sectors also ensured that a large sample women entrepreneurs were consulted, again strengthening the validity of the findings.

The benefits of undertaking thorough research needs analysis has been clearly demonstrated, as findings directly informed the content and shape of the learning model so that it could best meet the needs of the project’s target beneficiaries – women entrepreneurs.

Aim 3. Develop a learning model that integrates SME strategic planning activities with improved ICT capability*

 

We achieved this by:

a. drawing on EU & international expertise and best practices that encouraged and enabled SMEs to engage ICT for business sustainability and growth, particularly those that addressed innovation, added value and productivity issues via new technology engagement.

b. supporting partner staff and trainers to deliver the learning programme.

c. piloting the learning models with 100 e-learners* and 100 participants in blended learning groups of women setting up and developing SMEs across Europe.

d. producing a new learning model, with learner resources, a guide for facilitators & best practices for implementation to meet the needs of the target groups.

 

Conclusions: Aim 3

The E-BEL learning programme was developed and informed by research and findings from extensive piloting with women entrepreneurs in UK, Ireland and Slovenia.  With on-going and close monitoring of feedback partners are confident that the programme meets the needs of women creating and growing their businesses.

Feedback from women participating in the programme delivery demonstrates the nature of the impact of the learning in terms of improving their business processes, particularly in how they use social media.

The E-BEL learning programme provides all partners with improved and extended resources to use when supporting new and growing businesses.  The partners have indicated that they will extend their use of the programme, or elements of it, in their on-going support of new and growing businesses and have expressed interest in further developing the model so that it can be further improved and be kept up to date with the fast paced technological developments.

 

Learning modules are now available as webinars and downloadable presentations in our E-BEL resources section below.

 

Cilji projekta E-BEL so bili:

 

Cilj 1: Ustvariti EU učno partnerstvo (hitra navigacija)

To smo dosegli z:

a. izmenjavo znanja in izkušenj, zagotavljanjem razvoja in prenosljivosti programa,

b. zagotavljanjem učinkovitega in skladnega izvajanja projekta,

c. prispevanjem k učenju in z učenjem iz rezultatov evalvacije projekta in aktivnosti razširjanja.

 

 

Zaključki: Cilj 1

  • Projekt E-BEL je omogočil, da se vzpostavi in razvije močno partnerstvo sestavljeno  iz evropskih organizacij ter se tako zgradijo odnosi med partnerji, ki bodo obstali tudi po formalnem zaključku projekta. 
  • Projekt je bil voden učinkovito in v skladu z zahtevami nacionalne agencije. Sposobnosti vodenja EU projektov so se še dodatno okrepile.
  • Potekalo je obsežno medsebojno učenje, izmenjava strokovnega znanja, stikov in virov, kar je prispevalo k izboljšanju ponudbe za ženske podjetnice in tiste, ki jim nudijo podporo, v vseh partnerskih organizacijah. Partnerji sedaj iščejo možnosti za nadgradnjo opravljenega dela v okviru projekta E-BEL in pričakujejo, da bodo poslali prijavo projekta na Erasmus+ program (predvideno januarja 2014).

 

Cilj 2. Opravljanje raziskave

 

To smo dosegli z:

a. opravljeno analizo potreb žensk, ki ustanavljajo in razvijajo mala podjetja v partnerskih državah,

b. iskanjem in pregledovanjem dobrih praks na področju e-podjetniških učnih virov,

c. priporočanjem, kako najbolje zadovoljiti ugotovljene potrebe, z namenom obveščanja razvijalcev inovativnega modela usposabljanja za ženske podjetnice.

 

 

Zaključki: Cilj 2

 

Za izvajanje projekta E-BEL je bilo koristno to, da je v okviru konzorcija bilo na voljo bogato znanje na področju raziskav, kar je omogočilo zanesljive n verodostojne ugotovitve, ki so bile podlaga za razvoj modela usposabljanja. 

Kombinacija partnerjev, ki delujejo v različnih sektorjih je zagotovila, da so se posvetovali z velikim številom ženskih podjetnic, kar je ponovno okrepilo verodostojnost ugotovitev.

Koristi izvajanja temeljite raziskave potreb so bile jasno prikazane, saj so ugotovitve neposredno vplivale na vsebino in obliko modela usposabljanja, z namenom kar najboljšega zadovoljevanja potreb ciljne skupine/upravičenk v okviru projekta – žensk podjetnic. 

 

Cilj 3. Razviti model usposabljanja, ki združuje aktivnosti strateškega načrtovanja MSP-jevs z izboljšanimi zmogljivostmi IKT

 

To smo dosegli z:

a. uporabo EU in mednarodnega strokovnega znanja in dobrih praks, ki so spodbujale in omogočile malim in srednjim podjetjem, da v poslovanje vključijo IKT, z namenom  trajnosti poslovanja in rasti, zlasti tistim, ki so naslavljali vprašanja v zvezi inovativnostjo, dodano vrednostjo in produktivnostjo s pomočjo vključitve novih tehnologij,

b. podporo osebju partnerjev in mentorjem pri izvedbi programa usposabljanja,

c. preizkušanjem programa usposabljanja s pomočjo 100 udeleženk e-usposabljanja in 100 udeleženk kombiniranega usposabljanja (klasično in e-učenje), ki ustanavljajo in razvijajo MSP-je v Evropi, 

d. izdelavo novega modela usposabljanja, učnih virov, navodil za moderatorje & z najboljšimi praksami za zadovoljevanje potreb ciljnih skupin.

 

Zaključki: Cilj 3

Program usposabljanja E-BEL je bil razvit na podlagi raziskav in ugotovitev obsežnega pilotnega izvajanja, v katerem so sodelovale podjetnice iz Velike Britanije, Irske in Slovenije. Z neprestanim in podrobnim spremljanjem povratnih informacij so partnerji dobili povratne informacije, ki dokazujejo, da program ustreza potrebam žensk, ki ustanavljajo ali razvijajo  svoja podjetja.

Povratne informacije, ki smo jih prejeli od udeleženk programa, potrjujejo, da so ženske z usposabljanjem pridobile znanja in spretnosti za izboljšanje procesov poslovanja, še posebej z uporabo družbenih medijev.

Program usposabljanja E-BEL vsem partnerjem ponuja izboljšanje in razširjanje virov za podporo novim in rastočim podjetjem. Partnerji bodo program usposabljanja ali del njega uporabljali še naprej z namenom podpore novim in rastočim podjetjem, hkrati so tudi izrazili zanimanje za nadaljnji razvoj modela usposabljanja, z namenom njegovega izboljšanja in prilagoditve hitremu tehnološkemu razvoju.

 

Učni moduli programa usposabljanja so sedaj na voljo tudi kot ‘webinarji’ / spletni seminarji in kot predstavitve, ki jih mogoče prenesti na računalnik in se nahajajo v rubriki ‘E-BEL resources’ (E-BEL viri).

 

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E-BEL Resources

The resources found here were developed by the EBEL project to support women entrepreneurs to be more innovative, competitive and increase their e-business activities.

Please make use of the modules to enhance your skills in relation to business marketing, particularly e-marketing.

Marketing Planning 

The key aims of this learning module are:

  • To develop a understanding of Marketing
  • To understand market segmentation
  • To be able to use appropriate methods of marketing for your business
  • To review your marketing plan, comparing costs against effectiveness.

Načrtovanje marketinga / trženja

Glavni cilji modula so:

  • Razviti razumevanje marketinga/trženja
  • Razumeti segmentacijo trga
  • Razviti sposobnost prepoznave in uporabe primerne metode marketinga za vaše podjetje
  • Pregledati vaš marketinški načrt/načrt trženja, primerjati stroške v primerjavi z  učinkovitostjo. 

Download - Marketing Planning Session Plan 

Download - Marketing Planning Workbook

Download - Marketing Planning Powerpoint Slides

 

 

 

Thinking About a Website?: An Introduction to Websites

The key aims of this learning module are:

  • To understand the purpose of a website
  • To identify what makes a good website
  • To explore the different options available to you for online promotion
  • To understand the basic principles of SEO (Search Engine Optimisation) and Promoting Your Website
  • To raise awareness of legal requirements and guidelines attached to websites
  • To put together a proposal for your businesses website​

Spletna stran v vašem podjetju

Glavni cilji modula so:

  • Razumeti namen spletnih strani v podjetjih
  • Znati opredeliti, kaj je dobra spletna stran
  • Poznati različne možnosti, ki so vam na voljo (samostojno oblikovanje spletne strani, najem zunanjega strokovnjaka, spletna stran na družbenih omrežjih, spletna prodaja v spletni trgovini, …)
  • Poznavanje osnov optimizacije spletne strani za spletne brskalnike
  • Znati pripraviti predlog spletne strani podjetja.

Download - Thinking About a Website Session Plan 

Download - Thinking About a Website Workbook 

Download - Thinking About a Website Powerpoint Slides

 

 

 

Using Facebook for Business

The key aims of this learning module are:

  • To understand the key functions of a facebook business page
  • To understand how to start creating a facebook business page
  • To understand how facebook fits with wider marketing strategy

Uporaba Facebooka pri poslovanju

Glavni cilji modula so:

  • Razumevanje osnovnih funkcij strani podjetja na Facebooku
  • Ugotavljanje pomembnosti Facebooka za podjetje
  • Znati ustvariti poslovni Facebook profil
  • Poznavanje načinov, kako je možno Facebook uporabiti za promocijo.

Download - Facebook for Business Session Plan

Download - Facebook for Business Workbook

Download - Facebook for Business Powerpoint Slides

 

 

 

Using Twitter for Business

The key aims of this learning module are:

  • To understand the basic functions of Twitter
  • To gather insights on how Twitter can be used for business promotion
  • To understand whether Twitter is an appropriate marketing tool for your business and how it can link with your wider marketing strategy

Uporaba Twitterja pri poslovanju

Glavni cilji modula so:

  • Spoznati osnovne funkcije Twitterja
  • Prepoznati, ali je Twitter primerno marketinško orodje za vaše podjetje in kako ga je možno povezati z vašo marketinško strategijo
  • Dobiti osnovna znanja o tem, kako je Twitter možno uporabiti pri promociji podjetja.

Download - Using Twitter for Business Session Plan

Download - Using Twitter for Business Workbook

Download - Using Twitter for Business Powerpoint Slides

 

 

Using Linkedin for Business 

The key aims of this learning module are:

  • To understand the key functions of linkedin
  • To understand how to build your linkedin network
  • To understand the ways linkedin can enhance business to business marketing

Uporaba Linkedina pri poslovanju

Glavni cilji modula so:

  • Razumeti osnovne značilnosti na LinkedIn-u
  • Znati ustvariti poslovni LinkedIn profil
  • Spoznati nekaj načinov za navezovanje ključnih poslovnih stikov in mreženje.

Download - Using Linkedin for Business Session Plan

Download - Using Linkedin for Business Workbook

Download - Using Linkedin for Business Powerpoint Slides 

 

 

 

Using Google for Business

The key aims of this learning module are:

  • Provide an overview of google tools including Calendars, Hangouts, events, Google drive, youtube
  • To understand how to set up and use Google+, create circles and join communities
  • To understand how to set up and post blogs on blogger
  • To understand how Google tools can be used for project management and marketing of your business

Uporaba storitev Google v podjetju  

Glavni cilji modula so:

  • Seznaniti se z različnimi storitvami v okolju Google
  • Razumeti, kako lahko te storitve pripomorejo k promociji podjetja
  • Znati oceniti koristi Google+ za vaše podjetje
  • Razumeti, kako je mogoče posamezne storitve medsebojno povezati pri promociji podjetja.

Download - Using Google for Business Session Plan

Download - Using Google for Business Workbook

Download - Using Google for Business Powerpoint Slides

 

 

Promoting Your Business Online – Strategy

The key aims of this learning module are:

  • To understand free web tools available to promote your business, particularly identifying key social media tools    
  • To consider appropriate e-marketing tools for your business
  • To understand the key benefits of online promotion
  • To understand key factors involved in planning your social media strategy

Promocija podjetja z uporabo družbenih medijev – Oblikovanje strategije

Glavni cilji modula so:

  • Razumeti brezplačna spletna orodja, s katerimi lahko promovirate podjetje
  • Prepoznati različne vrste orodij družbenih medijev
  • Razmisliti o primerni strategiji e-marketinga za vaše podjetje
  • Razumeti ključne prednosti spletne promocije
  • Razumeti ključne dejavnike za načrtovanje lastne strategije uporabe družbenih medijev.

Download - Promoting Your Business Online Strategy Session Plan

Download - Promoting Your Business Online Strategy Workbook

Download - Promoting Your Business Online Strategy Powerpoint Slides

 

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E-BEL Project Evaluation

 

Final evaluation and reporting on the E-Business Enterprise Learning (E-BEL) was produced by the project’s lead partner, The Women’s Organisation based in Liverpool UK, and underwent external verification carried out by a SANaccredited (Social Audit Network) experienced Social Auditor. The report (that can be downloaded here) covers the two years of the operation and seeks to provide information on the project’s performance in terms of its stated objectives and the difference it has made to key stakeholders.

 

A social accounting and audit approach has been adopted, in that the information presented in this report has been drawn from existing monitoring, documentation and reporting systems and combined with additional findings from consultation with key stakeholder groups to provide a quantitative and qualitative picture of the E-BEL project’s performance and impact.   In this way, this report presents evidence to prove the value, social and economic, of the project’s work and to provide information on how to improve performance and impact of future similar activities in this area.

 

The work done is underpinned by the principles and methodology developed and promoted by the Social Audit Network (SAN):

  • Clarify purpose
  • Define scope
  • Engage stakeholders
  • Determine materiality
  • Make comparisons
  • Be transparent
  • Verify accounts
  • Embed the process

This approach seeks to support and enable E-BEL project partners and to meet their obligations to funders and their own commitment to provide effective, quality services that will support women entrepreneurs across Europe.

This is a final evaluation report of the E-BEL Project, undertaken to review its performance and impact, and is additional to the project’s final report submitted to the National Agency in accordance with the grant agreement.

Overall, the E-BEL project has successfully achieved its aims. It has complied with the terms of its Grant Agreement and produced a number of tangible results including a Research Report, Policy Recommendations Report and a new learning model to promote ICT capability and actions for women led small businesses. 

 

Feedback

Consultation undertaken with women entrepreneurs participating in the programme indicates that they have improved their ICT capability and are using this to strengthen their business activities.  Please refer to our ‘E-BEL Resources’ to benefit from the learning modules produced as a result of this project.

 

Some of the feedback from the women who benefitted from the learning modules developed through the project included:

 

“Thank you very much. I now know which social media sites are most useful for me and how to use them properly.” – Janine Grafflin, UK

“Wow! These events have been amazing. It’s an honour to be amongst such amazing inspirational women. Onwards and upwards.” – Jeanette Salmon, UK

“Thank you for concrete information and advice”  - anon, Slovenia

 “The workshop was very useful – I’ve learned how Google utilities can help me at my job” – anon, Slovenia

“I am not as frightened by the technical aspects of the website as I was”, anon, Ireland

“Programme gave me food for thought and now I am questioning whether I need a website.” Anon-, Ireland

 

Consultation with partners indicates that a successful learning partnership has been established with all partners committed to working together to develop further activities under the new Erasmus+ programme which is expected to be open for calls in 2014.

 

Končno evalvacijo in poročilo o projektu E-Business Enterprise Learning (E-BEL) je pripravil vodilni partner, The Women’s Organisation, s sedežem v Liverpoolu (VB) ter so ju preverili izkušeni zunanji revizorji SAN (Social Audit Network). Poročilo (prenesete ga lahko tukaj) zajema dve leti izvajanja aktivnosti/delovanja projekta in želi zagotoviti informacije o uspešnosti projekta v smislu doseganja zastavljenih ciljev ter vplivanja na ključne deležnike. 

 

Sprejet je bil pristop družbenega računovodstva in poročanja tako, da so bile informacije, predstavljene v tem poročilu, pridobljene iz spremljanja, dokumentacije in sistemov poročanja ter dopolnjene z dodatnimi ugotovitvami iz posvetovanja v okviru skupin ključnih deležnikov, z namenom prikaza kvantitativne in kvalitativne slike uspešnosti in vpliva  E-BEL projekta. Poročilo na ta način prikazuje družbeno in gospodarsko vrednost dela na projektu in obenem  ponuja informacije o tem, kako povečati učinkovitost in vpliv podobnih aktivnosti na tem področju v prihodnosti.

 

Delo je temeljilo na načelih in metodologiji, razviti in promovirani s strani Social Audit Network (SAN):

  • Pojasniti namen
  • Določiti obseg
  • Vključiti deležnike
  • Določiti vsebino
  • Izdelati primerjave
  • Biti jasen in pregleden
  • Preveriti račune
  • Vključiti proces.

Ta pristop si prizadeva nuditi podporo in partnerjem projekta E-BEL omogočiti, da izpolnijo svoje obveznosti do financerjev in lastno zavezo poskrbeti učinkovite in kakovostne storitve, ki bodo v podporo podjetnicam po vsej Evropi.

 

To je zaključno evalvacijsko poročilo projekta E-BEL, pripravljeno z namenom pregleda uspešnosti in vpliva ter je poslano kot dodatek k zaključnemu poročilu na nacionalno agencijo v skladu s sporazumom za dodelitev sredstev.

Na splošno je projekt E-BEL uspešno dosegel zastavljene cilje. Izpolnil je pogoje, ki so bili dogovorjeni v sporazumu za dodelitev sredstev in hkrati dosegel številne otipljive rezultate, vključno z poročilom raziskave, poročilom o priporočilih za oblikovanje politik in novim modelom usposabljanja za spodbujanje IKT sposobnosti/veščin in ukrepov za mala podjetja, ki jih vodijo ženske .

 

Povratne informacije

Posvet s podjetnicami, ki so sodelovale v programu, je pokazal, da so izboljšale svoje sposobnosti na področju IKT in te tudi uporabljajo pri krepitvi svojih poslovnih aktivnosti. Prosimo uporabite "EBEL vire" za učenje v okviru učnih modulov, ki so rezultat tega projekta.

 

Nekatere ​​prejete povratne informacije od žensk, ki so bile vključene v program usposabljanja, razvit v okviru projekta, so bile:

 

“Najlepša hvala. Sedaj se zavedam, kateri družbeni mediji so zame najkoristnejši in kako jih pravilno uporabljati.” – Janine Grafflin, VB

“Super! Ta srečanja so bila čudovita. V čast mi je bilo biti med tako čudovitimi in navdihujočimi ženskami. Veliko uspeha vam želim tudi v prihodnje.” – Jeanette Salmon, VB

“Hvala za konkretne informacije in nasvete” - udeleženka iz Slovenije.

 “Delavnica je bila zelo uporabna – Naučila sem se kako mi lahko orodja Google pomagajo pri mojem delu’’ - udeleženka iz Slovenije.

“Ne bojim se več tehničnih vidikov spletne strani, kot sem se prej” – udeleženka iz Irske.

“Program mi je dal misliti in sedaj se sprašujem ali potrebujem spletno stran.” – udeleženka iz Irske.

 

Posvet s partnerji je pokazal, da je nastalo uspešno učno partnerstvo, kjer so bili vsi člani predani sodelovanju z namenom razvoja nadaljnjih aktivnosti v okviru novega programa Erasmus+, v okviru katerega pričakujemo , da bomo lahko prijavili nadgradnjo tega projekta v  letu 2014.

 

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More than twice as many men than women are self employed: 14% of men, 6% of women.
source: Fawcett - The changing labour market
Women in full-time work currently earn an average of 15% less per hour than men
source: Fawcett - The changing labour market
"I think you should take your job seriously, but not yourself, that is the best combination"
source: Dame Judi Dench
In 2010, 104 million women in 59 countries started and managed new business ventures
source: GEM 2010 - Women's Report
30,000 women every year lose their jobs as a result of becoming pregnant.
source: GEM 2010 - Women's Report
"The most common way people give up their power is by thinking they don't have any"
source: Alice Walker

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